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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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Focus: The Future of Your Company Depends on It
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Marketing Warfare
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The New Positioning: The Latest on the World's #1 Business Strategy
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The Fall of Advertising and the Rise of PR
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Positioning: The Battle for Your Mind
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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Focus: The Future of Your Company Depends on It
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The Origin of Brands: Discover the Natural Laws of Product Innovation and Business Survival
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Differentiate or Die: Survival in Our Era of Killer Competition
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The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands
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Horse Sense: How to Pull Ahead on the Business Track (Plume)
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22 Immutable Laws of Branding, The
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Bottom-up Marketing
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Positioning: The Battle for Your Mind
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The Origin of Brands : Discover the Natural Laws of Product Innovation and Business Survival
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
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Deep Branding on the Internet : Applying Heat and Pressure Online to Ensure a Lasting Brand
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Positioning
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Horse Sense: The Key to Success Is Finding a Horse to Ride
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