Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
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The 22 Immutable Laws of Branding
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The Brand Gap: Expanded Edition
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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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Differentiate or Die: Survival in Our Era of Killer Competition
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Emotional Branding: The New Paradigm for Connecting Brands to People
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The New Positioning: The Latest on the World's #1 Business Strategy
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Jack Trout on Strategy
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Marketing Warfare: 20th Anniversary Edition
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How Customers Think: Essential Insights into the Mind of the Market
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The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right
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Focus: The Future of Your Company Depends on It
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Marketing Warfare
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The Fall of Advertising and the Rise of PR
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The Brand Gap: How to Bridge the Distance Between Business Strategy and Design
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Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Author: Alina Wheeler
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Focus: The Future of Your Company Depends on It
Author: Al Ries
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Differentiate or Die: Survival in Our Era of Killer Competition
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Bottom-up Marketing
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Focus : The Future of Your Company Depends on It (HarperBusiness Essentials)
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