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Crafting and Executing Strategy: The Quest for Competitive Advantage: Concepts and Cases
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Consumer Behavior
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Integrated Advertising, Promotion, and Marketing Communications (3rd Edition)
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Consumer Behavior
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Marketing Channels: A Management View
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Marketing Research: Within a Changing Information Environment (Mcgraw Hill/Irwin Series in Marketing)
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Basic Marketing Research: A Decision-Making Approach with SPSS 13.0 Student CD (2nd Edition)
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Analysis for Marketing Planning
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Marketing: An Introduction
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Management of a Sales Force
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Business, Government and Society: A Managerial Perspective
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Sales Management : Analysis and Decision Making
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Consumer Behavior: Building Marketing Strategy, 9/e, (with DDB Needham Data Disk)
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Strategic Marketing Problems: Cases and Comments, 10th Edition
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New Products Management (Mcgraw Hill/Irwin Series in Marketing)
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Mastering Global Markets: Strategies For Today`s Trade Globalist
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Crafting and Executing Strategy : The Quest for Competitive Advantage - Concepts and Cases (Strategic Management: Concepts and Cases)
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New Products Management
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Integrated Advertising, Promotion, and Marketing Communications, Second Edition
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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
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Consumer Behavior, Eighth Edition
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Retail Management: A Strategic Approach, Ninth Edition
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Strategy: Winning in the Marketplace: Core Concepts, Analytical Tools, Cases with PowerWeb and Case-TUTOR download card
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Selling: Building Partnerships (Mcgraw-Hill/Irwin Series in Marketing)
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Analysis for Marketing Planning
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Building Strong Brands
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Business, Government and Society: A Managerial Perspective, 10th edition
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Basic Marketing Research (2nd Edition)
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Marketing Research: Online Research Applications
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Consumer Behavior Third Edition
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Consumer Behavior with DDB Life Style StudyTM Data Disk
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The Regis Touch: New Marketing Strategies For Uncertain Times
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