Words That Work: It`s Not What You Say, It`s What People Hear
Author: Frank Luntz
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The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
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The Campaign Manager: Running and Winning Local Elections (Third Edition)
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Get Out the Vote, Second Edition: How to Increase Voter Turnout
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Going Dirty: The Art of Negative Campaigning
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New Media Campaigns and the Managed Citizen (Communication, Society and Politics)
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In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)
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Get Out the Vote: How to Increase Voter Turnout
Author: Donald P. Green
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Going Dirty : The Art of Negative Campaigning
Author: David Mark
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Oxford Handbook of Political Psychology (Oxford Handbooks)
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Culture War? The Myth of a Polarized America (Great Questions in Politics Series)
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How Voters Decide: Information Processing in Election Campaigns (Cambridge Studies in Public Opinion and Political Psychology)
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No Place for Amateurs: How Political Consultants are Reshaping American Democracy
Author: Dennis Johnson
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News That Matters: Television and American Opinion (American Politics and Political Economy Series)
Author: Shanto Iyengar
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Projections of Power: Framing News, Public Opinion, and U.S. Foreign Policy (Studies in Communication, Media, and Public Opinion)
Author: Robert M. Entman
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The Nature and Origins of Mass Opinion (Cambridge Studies in Public Opinion and Political Psychology)
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The Race Card: Campaign Strategy, Implicit Messages, and the Norm of Equality (Princeton Paperbacks)
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Affective Intelligence and Political Judgment
Author: George E. Marcus
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Winning Elections: Political Campaign Management, Strategy, and Tactics
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Governing with the News: The News Media as a Political Institution (Studies in Communication, Media, and Public Opinion)
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Is Anyone Responsible?: How Television Frames Political Issues (American Politics and Political Economy Series)
Author: Shanto Iyengar
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Mudslingers: The Top 25 Negative Political Campaigns of All Time Countdown from No. 25 to No. 1
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Political Polling: Strategic Information in Campaigns (Campaigning American Style Series)
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The New Political Targeting
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Expert Political Judgment: How Good Is It? How Can We Know?
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WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Author: Frank Luntz
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Campaigning Online: The Internet in U.S. Elections
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Public Opinion
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The Authoritarian Dynamic (Cambridge Studies in Public Opinion and Political Psychology)
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Winning Campaigns Online: Strategies for Candidates and Causes
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The Manship School Guide to Political Communication
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All the News That's Fit to Sell: How the Market Transforms Information into News
Author: James T. Hamilton
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Presidential Debates
Author: Alan Schroeder
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Common Knowledge: News and the Construction of Political Meaning (American Politics and Political Economy Series)
Author: W. Russell Neuman
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Spiral of Cynicism: The Press and the Public Good
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Who Deliberates?: Mass Media in Modern Democracy (American Politics and Political Economy Series)
Author: Benjamin I. Page
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Impersonal Influence: How Perceptions of Mass Collectives Affect Political Attitudes (Cambridge Studies in Public Opinion and Political Psychology)
Author: Diana C. Mutz
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