Made to Stick: Why Some Ideas Survive and Others Die
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Groundswell: Winning in a World Transformed by Social Technologies
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Here Comes Everybody: The Power of Organizing Without Organizations
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The Long Tail: Why the Future of Business is Selling Less of More
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Convergence Culture: Where Old and New Media Collide
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
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Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers
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Hoopla
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How Brands Become Icons: The Principles of Cultural Branding
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Transformations: Identity Construction in Contemporary Culture
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Stumbling on Happiness
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Fans, Bloggers, and Gamers: Media Consumers in a Digital Age
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Brandjam: Humanizing Brands Through Emotional Design.
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Brand Innovation Manifesto: How to Build Brands, Redefine Markets and Defy Conventions
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature
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The Long Interview
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Culture And Consumption II: Markets, Meaning, And Brand Management
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The Wealth of Networks: How Social Production Transforms Markets and Freedom
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The Change Function: Why Some Technologies Take Off and Others Crash and Burn
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Consumer Tribes
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Ethnography for Marketers: A Guide to Consumer Immersion
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Doing Anthropology in Consumer Research
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The World of Goods: Towards an Anthropology of Consumption
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Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities (Midland Book)
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Ethnography for Marketers: A Guide to Consumer Immersion
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Emotion and Reason in Consumer Behavior
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The Romantic Ethic And The Spirit Of Modern Consumerism
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Cosuming Experience
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