Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Competing on Analytics: The New Science of Winning
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
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Sales and Marketing the Six Sigma Way
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Marketing by the Dashboard Light
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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
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Marketing and the Bottom Line (2nd Edition) (Financial Times Series)
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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Marketing Management: A Strategic Decision-Making Approach
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Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
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Return on Marketing Investment
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
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How to Sell More Stuff!: Promotional Marketing That Really Works
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Simply Better: Winning and Keeping Customers by Delivering What Matters Most
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Strategic Database Marketing: The Masterplan for Starting and Managing a Profitable Customer-Based Marketing Program
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High Performance Marketing: Bringing Method to the Madness of Marketing
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Winning the Profit Game: Smarter Pricing, Smarter Branding
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Profitable Marketing Communications: A Guide to Marketing Return on Investment
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The New Marketing Conversation: Creating and Strengthening Relationships Between Buyers and Sellers
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The Customer Learning Curve: Creating Profits from Marketing Chaos
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The Marketing Audit Handbook: Tools, Techniques and Checklists to Exploit Your Marketing Techniques
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