Yes!: 50 Scientifically Proven Ways to Be Persuasive
Author: Noah J. Goldstein
Manufacturer: Free Press
ListPrice: $25.00
Offer: $15.00
Top 20 - General
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Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
ListPrice: $25.00
Offer: $16.50
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Nudge: Improving Decisions About Health, Wealth, and Happiness
Author: Richard H. Thaler
Manufacturer: Yale University Press
ListPrice: $26.00
Offer: $17.16
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Rules for Radicals
Author: Saul Alinsky
Manufacturer: Vintage
ListPrice: $13.95
Offer: $10.36
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Don`t Think of an Elephant: Know Your Values and Frame the Debate--The Essential Guide for Progressives
Author: George Lakoff
Manufacturer: Chelsea Green
ListPrice: $10.00
Offer: $8.00
Top 20 - Elections
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The Medium is the Massage
Author: Marshall McLuhan
Manufacturer: Gingko Press
ListPrice: $13.95
Offer: $11.16
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Understanding Media: The Extensions of Man
Author: Marshall McLuhan
Manufacturer: The MIT Press
ListPrice: $24.95
Offer: $16.47
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The Reasoning Voter: Communication and Persuasion in Presidential Campaigns
Author: Samuel L. Popkin
Manufacturer: University Of Chicago Press
ListPrice: $19.00
Offer: $15.30
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The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
Author: Drew Westen
Manufacturer: PublicAffairs
ListPrice: $26.95
Offer: $17.79
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You Are the Message
Author: Roger Ailes
Manufacturer: Doubleday Business
ListPrice: $16.95
Offer: $11.53
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Words That Work: It`s Not What You Say, It`s What People Hear
Author: Frank Luntz
Manufacturer: Hyperion
ListPrice: $24.95
Offer: $16.47
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Winning Elections: Political Campaign Management, Strategy, and Tactics
Author: Ronald A. Faucheux
Manufacturer: M. Evans and Company, Inc.
ListPrice: $49.95
Offer: $29.97
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Marketing Warfare: 20th Anniversary Edition
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $26.95
Offer: $17.79
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Positioning: The Battle for Your Mind
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $16.95
Offer: $11.53
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Going Dirty: The Art of Negative Campaigning
Author: David Mark
Manufacturer: Rowman & Littlefield Publishers, Inc.
ListPrice: $20.95
Offer: $18.85
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Out of Order: An incisive and boldly original critique of the news media's domination of America's political process
Author: Thomas E. Patterson
Manufacturer: Vintage
ListPrice: $14.95
Offer: $10.17
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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)
Author: Ted Brader
Manufacturer: University Of Chicago Press
ListPrice: $24.00
Offer: $21.60
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Media Planning Workbook
Author: William B. Goodrich
Manufacturer: McGraw-Hill Humanities/Social Sciences/Languages
Offer: $42.07
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Marketing Warfare
Author: Al Ries
Manufacturer: McGraw-Hill
ListPrice: $16.95
Offer: $16.95
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Get Out the Vote: How to Increase Voter Turnout
Author: Donald P. Green
Manufacturer: Brookings Institution Press
ListPrice: $16.95
Offer: $15.26
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Film As A Subversive Art
Author: Amos Vogel
Manufacturer: D.A.P./C.T. Editions
ListPrice: $25.00
Offer: $18.25
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Going Dirty : The Art of Negative Campaigning
Author: David Mark
Manufacturer: Rowman & Littlefield Publishers, Inc.
ListPrice: $29.95
Offer: $29.95
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Media Planning: A Practical Guide
Author: Jim Surmanek
Manufacturer: McGraw-Hill
ListPrice: $24.95
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Political Polling: Strategic Information in Campaigns (Campaigning American Style Series)
Author: Jeffrey M. Stonecash
Manufacturer: Rowman & Littlefield Publishers, Inc.
ListPrice: $29.95
Offer: $29.95
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Campaigns and Elections American Style, Second Edition (Transforming American Politics)
Author: James A. Thurber
Manufacturer: Westview Press
ListPrice: $32.00
Offer: $28.80
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In Defense of Negativity: Attack Ads in Presidential Campaigns (Studies in Communication, Media, and Public Opinion)
Author: John G. Geer
Manufacturer: University Of Chicago Press
ListPrice: $21.00
Offer: $18.90
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Breaking The News: How the Media Undermine American Democracy
Author: James Fallows
Manufacturer: Vintage
ListPrice: $14.95
Offer: $11.20
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The Spot - Third Edition: The Rise of Political Advertising on Television
Author: Edwin Diamond
Manufacturer: The MIT Press
ListPrice: $30.00
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Media : The Second God
Author: Tony Schwartz
Manufacturer: Doubleday
ListPrice: $17.95
Offer: $14.36
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WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Author: Frank Luntz
Manufacturer: Hyperion
ListPrice: $24.95
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The New Prince: Machiavelli Updated for the Twenty-First Century
Author: Dick Morris
Manufacturer: Renaissance Books
ListPrice: $16.95
Offer: $16.95
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The PR Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose
Author: Robin Cohn
Manufacturer: Truman Talley Books
ListPrice: $24.95
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The Focus Group Research Handbook (American Marketing Association)
Author: Holly Edmunds
Manufacturer: McGraw-Hill
ListPrice: $49.95
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Campaigning Online: The Internet in U.S. Elections
Author: Bruce A. Bimber
Manufacturer: Oxford University Press, USA
ListPrice: $38.00
Offer: $38.00
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Behind the Oval Office: Getting Reelected Against All Odds
Author: Dick Morris
Manufacturer: Renaissance Books
ListPrice: $16.95
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The New American Voter
Author: Warren E. Miller
Manufacturer: Harvard University Press
ListPrice: $24.50
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Lights, Camera, Campaign!: Media, Politics, and Political Advertising (Popular Politics and Governance in America)
Manufacturer: Peter Lang Publishing
ListPrice: $29.95
Offer: $29.95
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Focus Group Research Handbook
Author: Holly Edmunds
Manufacturer: McGraw-Hill
ListPrice: $24.95
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The Campaign Manual: A Definitive Study of the Modern Political Campaign Process
Author: S. J. Guzzetta
Manufacturer: AmeriCan GOTV Enterprises, LLC and Political Publications
ListPrice: $79.95
Offer: $79.95
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Power and Participatory Development: Theory and Practice
Author: Nici Nelson
Manufacturer: Practical Action
ListPrice: $29.95
Offer: $29.95
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