Predictably Irrational: The Hidden Forces That Shape Our Decisions
Author: Dan Ariely
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The Back of the Napkin: Solving Problems and Selling Ideas with Pictures
Author: Dan Roam
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The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
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Executing Your Strategy: How to Break It Down and Get It Done
Author: William A. Malek
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The Strategy and Tactics of Pricing: A Guide to Growing More Profitably (4th Edition) (Pie)
Author: Thomas T. Nagle
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Strategy and the Fat Smoker; Doing What's Obvious But Not Easy
Author: David H. Maister
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Pricing on Purpose: Creating and Capturing Value
Author: Ronald J. Baker
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The Price Advantage (Wiley Finance)
Author: Michael V. Marn
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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Author: James C. Anderson
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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
Author: Hermann Simon
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Winning the Profit Game: Smarter Pricing, Smarter Branding
Author: Robert G. Docters
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Six Sigma Pricing: Improving Pricing Operations to Increase Profits (Six Sigma)
Author: ManMohan S. Sodhi
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Power Pricing
Author: Robert J. Dolan
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How to Price: A Guide to Pricing Techniques and Yield Management
Author: Oz Shy
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Mind Over Matter: Why Intellectual Capital is the Chief Source of Wealth
Author: Ronald J. Baker
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Power Pricing : How Managing Price Transforms the Bottom Line
Author: Robert J. Dolan
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The Price is Wrong: Understanding What Makes a Price Seem Fair and the True Cost of Unfair Pricing
Author: Sarah Maxwell
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Pricing for Profitability: Activity-Based Pricing for Competitive Advantage
Author: John L. Daly
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The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution
Author: E. Andrew Boyd
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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
Author: Rafi Mohammed
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