The Tipping Point: How Little Things Can Make a Big Difference
Author: Malcolm Gladwell
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Influence: Science and Practice (4th Edition)
Author: Robert B. Cialdini
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How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
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Inspired Retail Space: Attract Customers, Build Branding, Increase Volume
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1001 Ideas to Create Retail Excitement, Revised Edition (2003)
Author: Edgar A. Falk
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Call of the Mall: The Geography of Shopping by the Author of Why We Buy
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Winning At Retail: Developing a Sustained Model for Retail Success
Author: Willard N. Ander
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Visual Merchandising: The Business of Merchandise Presentation (Sv-Fashion Merchandising)
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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Trading Up: The New American Luxury
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Retail Success!
Author: George Whalin
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Trading Up: The New American Luxury
Author: Michael Silverstein
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Specialty Shop Retailing: How to Run Your Own Store Revised
Author: Carol L. Schroeder
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Author: Michael J. Silverstein
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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
Author: Paul Temporal
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Priceless: Turning Ordinary Products into Extraordinary Experiences
Author: Diana Lasalle
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
Author: Pamela Danziger
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Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
Author: James B. Twitchell
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
Author: Michael Silverstein
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Why People Buy : Achieving the Selling Zone
Author: Guy Baker
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BRAND sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound
Author: Martin Lindstrom
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Call of the Mall : The Geography of Shopping by the Author of Why We Buy
Author: Paco Underhill
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Up Against the Wal-Marts: How Your Business Can Prosper in the Shadow of the Retail Giants
Author: Don Taylor
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The Soul of the New Consumer
Author: David Lewis
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