Why We Buy: The Science Of Shopping
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Deluxe: How Luxury Lost Its Luster
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Emotional Branding: The New Paradigm for Connecting Brands to People
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Deluxe: How Luxury Lost Its Luster
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The Overspent American: Why We Want What We Don't Need
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness (P.S.)
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
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Lead Us Into Temptation
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Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
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The One to One Future (One to One)
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Adcult USA
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Trading Up: The New American Luxury
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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The Art of Cause Marketing: How to Use Advertising to Change Personal Behavior and Public Policy
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Trading Up: The New American Luxury
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
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Luxury Fever
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Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
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Brand Spirit : How Cause Related Marketing Builds Brands
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Brand Spirit: How Cause Related Marketing Builds Brands
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Cause Related Marketing
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Adcult USA: The Triumph of Advertising in American Culture
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Lead Us Into Temptation
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Luxury Fever : Why Money Fails to Satisfy In An Era of Excess
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Romancing the Customer: Maximizing Brand Value Through Powerful Relationship Management
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The One To One Future - Building Relationships One Customer At A Time
Author: Don and Rogers, Martha, Ph.D. Peppers
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