Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
Manufacturer: Random House
ListPrice: $25.00
Offer: $16.50
|
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly
Author: David Meerman Scott
Manufacturer: Wiley
ListPrice: $24.95
Offer: $16.47
|
The Wisdom of Crowds
Author: James Surowiecki
Manufacturer: Anchor
ListPrice: $14.95
Offer: $10.17
|
The Long Tail: Why the Future of Business is Selling Less of More
Author: Chris Anderson
Manufacturer: Hyperion
ListPrice: $24.95
Offer: $16.47
|
Zag: The Number One Strategy of High-Performance Brands
Author: Marty Neumeier
Manufacturer: Peachpit Press
ListPrice: $24.95
Offer: $16.47
|
BrandSimple: How the Best Brands Keep it Simple and Succeed
Author: Allen P. Adamson
Manufacturer: Palgrave Macmillan
ListPrice: $14.95
Offer: $10.17
|
Wikinomics: How Mass Collaboration Changes Everything
Author: Don Tapscott
Manufacturer: Portfolio Hardcover
ListPrice: $25.95
Offer: $15.57
|
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Author: Mark Penn
Manufacturer: Twelve
ListPrice: $25.99
Offer: $17.15
|
Words That Work: It`s Not What You Say, It`s What People Hear
Author: Frank Luntz
Manufacturer: Hyperion
ListPrice: $24.95
Offer: $16.47
|
How Customers Think: Essential Insights into the Mind of the Market
Author: Gerald Zaltman
Manufacturer: Harvard Business School Press
ListPrice: $32.95
Offer: $21.75
|
Ten Key Customer Insights: Unlocking the Mind of the Market
Author: Robert Schieffer
Manufacturer: South-Western Educational Pub
ListPrice: $29.95
Offer: $23.96
|
The Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes
Author: Margaret Mark
Manufacturer: McGraw-Hill
ListPrice: $29.95
Offer: $19.77
|
The Ethical Process: An Approach to Disagreements and Controversial Issues (3rd Edition)
Author: Marvin T. Brown
Manufacturer: Prentice Hall
ListPrice: $33.20
Offer: $33.20
|
Quantitative Methods for Business (4th Edition)
Author: Donald Waters
Manufacturer: Prentice Hall
ListPrice: $100.00
Offer: $100.00
|
Global Marketing and Advertising: Understanding Cultural Paradoxes
Author: Marieke K. de Mooij
Manufacturer: Sage Publications, Inc
ListPrice: $54.95
Offer: $49.45
|
Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
Author: Bryan Eisenberg
Manufacturer: Thomas Nelson
ListPrice: $19.99
Offer: $13.59
|
Storytelling: Branding in Practice
Author: Klaus Fog
Manufacturer: Springer
ListPrice: $49.95
Offer: $39.96
|
WORDS THAT WORK: IT'S NOT WHAT YOU SAY, IT'S WHAT PEOPLE HEAR
Author: Frank Luntz
Manufacturer: Hyperion
ListPrice: $24.95
|
Building Brands and Believers: How to Connect with Consumers Using Archetypes
Author: Kent Wertime
Manufacturer: Wiley
ListPrice: $34.95
Offer: $23.07
|
Treasure Hunt: Inside the Mind of the New Consumer
Author: Michael J. Silverstein
Manufacturer: Portfolio Hardcover
ListPrice: $26.95
|
Managing with a Global Mindset (Financial Times Series)
Author: Jean-Pierre Jeannet
Manufacturer: Financial Times/Prentice Hall
ListPrice: $29.95
Offer: $29.95
|
7 Secrets of Marketing in a Multi-Cultural World, Second Edition
Author: G.C. Rapaille
Manufacturer: Tuxedo Production
ListPrice: $24.95
|
7 Secrets of Marketing in a Multi-Cultural World
Author: G. Clotaire Rapaille
Manufacturer: Executive Excellence Publishing
ListPrice: $21.95
|
Governments, Globalization, and International Business
Manufacturer: Oxford University Press, USA
ListPrice: $81.00
Offer: $55.50
|
