Boomer Consumer: Ten New Rules for Marketing to Americas Largest, Wealthiest and Most Influential Group
Author: Matt Thornhill
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Turning Silver into Gold: How to Profit in the New Boomer Marketplace
Author: Mary Furlong
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Generation Ageless: How Baby Boomers Are Changing the Way We Live Today . . . And They're Just Getting Started
Author: J. Walker Smith
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Ageless Marketing: Strategies for Reaching the Hearts and Minds of the New Customer Majority
Author: David B. Wolfe
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PrimeTime Women: How to Win the Hearts, Minds, and Business of Boomer Big Spenders
Author: Marti Barletta
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BOOM: Marketing to the Ultimate Power Consumer -- The Baby-Boomer Woman
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Advertising to Baby Boomers
Author: Chuck Nyren
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Generation Ageless: How Baby Boomers Are Changing the Way We Live Today . . . And They`re Just Getting Started
Author: J. Walker Smith
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Age Power: How the 21st Century Will Be Ruled by the New Old
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Prime Time: How Baby Boomers Will Revolutionize Retirement And Transform America
Author: Marc Freedman
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Rocking the Ages: The Yankelovich Report on Generational Marketing
Author: J. Walker Smith
Manufacturer: Collins Business
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Advertising to Baby Boomers Revised
Author: Chuck Nyren
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Longevity Revolution: As Boomers Become Elders
Author: Theodore Roszak
Manufacturer: Berkeley Hills Books
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Prime Time: How Baby Boomers Will Revolutionize Retirement and Transform America
Author: Marc Freedman
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Marketing to the Mindset of Boomers and Their Elders: Using Psychographics and More to Identify and Reach Your
Author: Carol M. Morgan; Doran J. Levy
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After Fifty: How the Baby Boom Will Redefine the Mature Market
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Boomer Nation: The Largest and Richest Generation Ever, and How It Changed America
Author: Steve Gillon
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Age Power: How the 21st Century Will Be Ruled by the New Old
Author: Ken Dychtwald
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50+ Marketing: Marketing, Communicating and Selling to the Over 50s Generations
Author: Jean-Paul Treguer
Manufacturer: Palgrave Macmillan
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