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The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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Positioning: The Battle for Your Mind, 20th Anniversary Edition
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International Marketing (Mcgraw Hill/Irwin Series in Marketing)
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Advertising Media Planning, Sixth Edition
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Product Design and Development
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International Marketing
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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
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Marketing Across Cultures (Culture for Business Series)
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The Advertised Mind: Ground-Breaking Insights Into How Our Brains Respond to Advertising
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Another One Bites the Grass: Making Sense of International Advertising
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Public Relations Practices: Managerial Case Studies and Problems (7th Edition)
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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
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Integrated Marketing Communications
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Controversies in Contemporary Advertising
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Developing a Creative and Innovative Integrated Marketing Communication Plan
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Creating Powerful Brands, Third Edition
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Brand New Justice, Second Edition: How Branding Places and Products Can Help the Developing World
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Advertising and Societies: Global Issues (Digital Formations, Vol. 14)
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Branding in Asia: The Creation, Development, and Management of Asian Brands for the Global Market
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Consumer Behavior and Culture: Consequences for Global Marketing and Advertising
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Outlines & Highlights for Global Marketing and Advertising: Understanding Cultural Paradoxes by Marieke, ISBN: 0803959702
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Communicating Globally: An Integrated Marketing Approach
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International Advertising: Realities and Myths
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Quantitative Methods for Business
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