Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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Competing on Analytics: The New Science of Winning
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The Ultimate Question: Driving Good Profits and True Growth
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Marketing by the Dashboard Light
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Marketing to Women: How to Understand, Reach, and Increase Your Share of the World's Largest Market Segment
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Marketing ROI : The Path to Campaign, Customer, and Corporate Profitability
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Measuring Marketing: 103 Key Metrics Every Marketer Needs
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Call to Action: Secret Formulas to Improve Online Results
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Steal These Ideas!: Marketing Secrets That Will Make You a Star
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According to Kotler: The World's Foremost Authority on Marketing Answers Your Questions
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
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Marketing by the Dashboard Light
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Accountable Marketing: The Economics of Data-Driven Marketing (with CD-ROM)
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Profitable Marketing Communications: A Guide to Marketing Return on Investment
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Marketing Metrics and Financial Performance (Marketing Science Institute (MSI) Relevant Knowledge Series)
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Marketing and the Bottom Line (2nd Edition) (Financial Times Series)
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Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company
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Return on Customer: Creating Maximum Value From Your Scarcest Resource
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The Only Sustainable Edge: Why Business Strategy Depends on Productive Friction and Dynamic Specialization
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Marketing Champions: Practical Strategies for Improving Marketing's Power, Influence, and Business Impact
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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
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Marketing As Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation
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Managing Customers as Investments: The Strategic Value of Customers in the Long Run
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Return on Marketing Investment
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The Consistent Consumer: Predicting Future Behavior through Lasting Values
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Marketing Payback: Is Your Marketing Profitable ("Financial Times")
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Casino Marketing
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The New Marketing Mission: How Process, Metrics, and Technology Can Unleash Growth
Author: Hunter Hastings
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