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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Seeing What's Next: Using Theories of Innovation to Predict Industry Change
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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture
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Re-Imagine!: Business Excellence in a Disruptive Age
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The McGraw-Hill 36-Hour Course In Finance for Non-Financial Managers
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Differentiate or Die: Survival in Our Era of Killer Competition
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Free Prize Inside: The Next Big Marketing Idea
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High Tech Product Launch
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Profitable Growth Is Everyone`s Business: 10 Tools You Can Use Monday Morning
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Buzzmarketing: Get People to Talk About Your Stuff
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Profitable Growth Is Everyone's Business : 10 Tools You Can Use Monday Morning
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Brand New : How Entrepreneurs Earned Consumers` Trust from Wedgwood to Dell
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Re-imagine!
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness
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Go It Alone!: The Secret to Building a Successful Business on Your Own
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Brand Hijack: Marketing Without Marketing
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Brand Hijack : Marketing Without Marketing
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A Primer on Business Ethics
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What`s Your Corporate IQ?: How the Smartest Companies Learn, Transform, Lead
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Marketing Playbook: The Manual for Growing Organizations--102 of the Best Marketing Plays to Get Your Sales Team Across the Goal Line
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Go It Alone! : THE SECRET TO BUILDING A SUCCESSFUL BUSINESS ON YOUR OWN
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The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, & Consciousness
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Outsourcing-in-a-Box
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