Made to Stick: Why Some Ideas Survive and Others Die
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
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The Ultimate Question: Driving Good Profits and True Growth
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Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
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Why We Buy: The Science Of Shopping
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The Ten Faces of Innovation: IDEO's Strategies for Defeating the Devil's Advocate and Driving Creativity Throughout Your Organization
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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The Long Tail: Why the Future of Business is Selling Less of More
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Financial Intelligence: A Manager's Guide to Knowing What the Numbers Really Mean
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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The Boston Consulting Group on Strategy: Classic Concepts and New Perspectives
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A Whole New Mind: Moving from the Information Age to the Conceptual Age
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One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
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Built to Last: Successful Habits of Visionary Companies (Harper Business Essentials)
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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Elements of Style
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Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior
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Small Giants: Companies That Choose to Be Great Instead of Big
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Trading Up: The New American Luxury
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
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Let Them Eat Cake: Marketing Luxury to the Masses - As well as the Classes
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
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The Wal-Mart Effect: How the World`s Most Powerful Company Really Works--and How It`s Transforming the American Economy
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Satisfaction: How Every Great Company Listens to the Voice of the Customer
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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Priceless: Turning Ordinary Products into Extraordinary Experiences
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Emotion and Reason in Consumer Behavior
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Category Killers: The Retail Revolution and Its Impact on Consumer Culture
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Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company
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Retailization: Brand Survival in the Age of Retailer Power
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Trading Up: Why Consumers Want New Luxury Goods... And How Companies Create Them (Revised and Updated)
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The Art of Pricing: How to Find the Hidden Profits to Grow Your Business
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Mass Affluence: Seven New Rules of Marketing to Today's Consumer
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MarketBusters: 40 Strategic Moves That Drive Exceptional Business Growth
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Shopportunity!: How to Be a Retail Revolutionary
Author: Kate Newlin
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