Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath
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Little Red Book of Selling: 12.5 Principles of Sales Greatness
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Top 20 - Sales
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Ogilvy on Advertising
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The Long Tail: Why the Future of Business is Selling Less of More
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Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money (Jeffrey Gitomer's Little Books)
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
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Creative Advertising, Second Edition
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The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
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The Irresistible Offer: How to Sell Your Product or Service in 3 Seconds or Less
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
Author: Seth Godin
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The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark.
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
Author: Rex Briggs
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The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable
Author: The Group of 33
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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Zing!: Five Steps and 101 Tips for Creativity On Command
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Advertising: New Techniques for Visual Seduction
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IdeaSpotting: How to Find Your Next Great Idea
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
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Hoopla
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Underdog Advertising
Author: Paul Flowers
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Underdog Advertising
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How to Art Direct
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