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 Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant Author: W. Chan Kim Manufacturer: Harvard Business School Press ListPrice: $29.95 Offer: $19.77
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 How Customers Think: Essential Insights into the Mind of the Market Author: Gerald Zaltman Manufacturer: Harvard Business School Press ListPrice: $32.95 Offer: $21.75
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 Why People Buy Things They Don't Need: Understanding and Predicting Consumer Behavior Author: Pamela Danziger Manufacturer: Kaplan Business ListPrice: $19.95 Offer: $13.57
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