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Made to Stick: Why Some Ideas Survive and Others Die
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Purple Cow: Transform Your Business by Being Remarkable
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Ogilvy on Advertising
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The Art of Innovation: Lessons in Creativity from IDEO, America's Leading Design Firm
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
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The Long Tail: Why the Future of Business is Selling Less of More
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Meatball Sundae: Is Your Marketing out of Sync?
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The Tipping Point: How Little Things Can Make a Big Difference
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Lovemarks: The Future Beyond Brands
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Smart Choices: A Practical Guide to Making Better Decisions
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How Customers Think: Essential Insights into the Mind of the Market
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The Power of Nice: How to Conquer the Business World With Kindness
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The Business Side of Creativity: The Complete Guide to Running a Small Graphic Design or Communications Business, Third Updated Edition
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Truth, Lies and Advertising : The Art of Account Planning
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Confessions of an Advertising Man
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Lovemarks: The Future Beyond Brands
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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Lovemarks: The Future Beyond Brands
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The Paradox of Choice: Why More Is Less
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
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Where the Suckers Moon: The Life and Death of an Advertising Campaign
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The Big Moo : Stop Trying to Be Perfect and Start Being Remarkable
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The New Account Manager
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The Education of an Illustrator
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Future Hype: The Myths of Technology Change
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Then We Set His Hair on Fire: Insights and Accidents from a Hall of Fame Career in Advertising
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The Map of Innovation: Creating Something Out of Nothing
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Cause for Concern: Results-Oriented Cause Marketing
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The Map of Innovation : Creating Something Out of Nothing
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Charlie Palmer's Casual Cooking : The Chef of New York's Aureole Restaurant Cooks for Family and Friends
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A Salute to Service
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Honey,from Hive to Honeypot
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