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Made to Stick: Why Some Ideas Survive and Others Die
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Influence: The Psychology of Persuasion (Collins Business Essentials)
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What Got You Here Won't Get You There: How Successful People Become Even More Successful
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SPIN Selling
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Covert Persuasion: Psychological Tactics and Tricks to Win the Game
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Beyond Reason: Using Emotions as You Negotiate
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Persuasion: The Art of Getting What You Want
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The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies
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The Story Factor (2nd Revised Edition)
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The Psychology of Persuasion: How to Persuade Others to Your Way of Thinking
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Power, Influence, and Persuasion: Sell Your Ideas and Make Things Happen (Harvard Business Essentials)
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The Science of Influence: How to Get Anyone to Say "Yes" in 8 Minutes or Less!
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The New Conceptual Selling: The Most Effective and Proven Method for Face-to-Face Sales Planning
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The Marketing Gurus: Lessons from the Best Marketing Books of All Time
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Improving Your Storytelling (American Storytelling)
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Words That Change Minds: Mastering the Language of Influence 2nd edition
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Artful Persuasion: How to Command Attention, Change Minds, and Influence People
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Heavy Hitter Selling: How Successful Salespeople Use Language and Intuition to Persuade Customers to Buy
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The Negotiation Fieldbook
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The Must-Have Customer: 7 Steps to Winning the Customer You Haven`t Got
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The Art of Persuasion: A Practical Guide to Improving Your Convincing Power
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Knowledge@Wharton on Building Corporate Value
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Executive Intelligence: What All Great Leaders Have
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Improving Your Storytelling (American Storytelling)
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Accelerants: Twelve Strategies to Sell Faster, Close Deals Faster, and Grow Your Business Faster
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Selling Machine: How to Focus Every Member of Your Company on the Vital Business of Selling
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