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Ogilvy on Advertising
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BrandSimple: How the Best Brands Keep it Simple and Succeed
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Marketing Metrics: 50+ Metrics Every Executive Should Master
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Creative Advertising, Second Edition
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Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
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The Art of Writing Advertising : Conversations with Masters of the Craft: David Ogilvy, William Bernbach, Leo Burnett, Rosser Reeves,
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Small Is the New Big: and 183 Other Riffs, Rants, and Remarkable Business Ideas
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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
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Zing!: Five Steps and 101 Tips for Creativity On Command
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Advertising: New Techniques for Visual Seduction
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IdeaSpotting: How to Find Your Next Great Idea
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Creative Advertising: Ideas and Techniques from the World`s Best Campaigns
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Juicing the Orange: How to Turn Creativity into a Powerful Business Advantage
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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads, Second Edition
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What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
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Hoopla
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Underdog Advertising
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How to Art Direct
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